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Angeles Consulting Internet Los Marketing Strategy
 Million Dollar Consulting: The Professional's Guide to Growing a Practice by Alan Weiss, X "If you're interested in becoming a rich consultant, this book is a must read."--Robert F. Mager, Founder and President, Mager Associates, member, Training & Development Hall of Fame Completely updated for today's consultants, this classic how-to handbook gives you the strategies and guidance needed to grow a firm that can bring in $1 million-a-year. Step by step, "Million Dollar Consulting explains the ins and outs of: Raising capital Reeling in new clients Setting fees Accelerating growth Relationship selling Value pricing Self-promotion And much more! Consultants will find critical new material on how to overcome objections and vital information on internet- and e-based marketing and sales. There's also a new chapter on how to work in smaller markets with family owned businesses, non-profits and other "non-traditional" clients. Packed with the most up-to date information available, "Million Dollar Consulting will boost performance and profits for you and the companies you consult. "Blast out of the "per diem trap and into value billing."--Jim Kennedy, Founder, Publisher, and Editor, "Consultants News "The advice on developing price structure alone is worth a hundred times the price of the book."--William C. Byham, Ph.D., author of "Zapp! "'Must reading' for those who are beginning a practice or seeking to upgrade an existing practice."--Victor H. Vroom, John G.
 The Portable MBA in Marketing by Alexander Hiam, Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company's good fortune--the customer. The Portable MBA in Marketing, Second Edition is dedicated to the principle that the only guarantee for continued success is a consistent focus on and attention to customer needs, preferences, and expectations. This powerful tool for business success in the twenty-first century furnishes bright, ambitious managers with a solid grounding in MBA-level marketing theory and practice. Fully updated and expanded, this new edition emphasizes fresh marketing strategies and cutting-edge marketing concepts and techniques that help keep you in touch with your customers. It focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty, and market on the Internet. Witty, well-written, and packed with plenty of new real-world examples, The Portable MBA in Marketing, Second Edition brings you up to date with the latest marketing ideas and techniques, including: New negotiation skills for salespeople Current marketing strategies Innovative approaches to qualitative research that deepen your understanding of your customers Hot topics such as cohort marketing, person-to-person marketing, and marketing on the Internet. Written by two leading educators/marketing consultants and drawing material from the world's finest MBA programs, The Portable MBA in Marketing, SecondEdition covers all the marketing innovations of the past decade in an engaging, accessible format that gets you to the information you need quickly and easily.
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